So, we’ve had the RWF Gym for nearly four months now.
And we’ve learned a LOT. Most of it good, and a lot of it relating to strategic timing of coffee to keep you alert over 15hr days…
Things have gone better than expected. We’ve signed up a big chunk of the members towards our first year’s goals, and the personal training side of the business has grown drastically too (an unexpected, but very pleasant, side-effect).
One thing that has cropped up from “walk in” potential gym members is price, though. So, we thought we should explain exactly why we charge what we charge.
We charge £50 a month for a gym membership (or £40 if you’re having any PT with us). We also offer day passes at £6 for people who can only get to us infrequently.
For people who don’t know anything about RWF, and think we’re “just another gym”, the first response we often get is “that’s expensive. I could join X for the same” or “but X only charge £15 a month”. The flippant answer would be, why not go and join those places then? But, sometimes, the benefits of joining a gym like ours might not be apparent on a casual look.
- We don’t have queues for equipment.
- We have more squat racks, Olympic bars and plates per member than ANY other gym in Nottingham
- We don’t have broken/cheap equipment.
- We have members that ALL, without exception, tidy up after themselves and put weights away
- We offer anyone free help with their training – whether that’s form checks or even simple programming issues. Everyone. Free.
- We have a zero tolerance to drugs, to idiotic behaviour, to half-naked mirror selfies and to anti-social gym habits.
To be perfectly honest, the last point there is where price comes in. Yes, you could join the local Big Dave’s Gym and work out with the roiders for £15 a month. If that’s your scene, go for it. It isn’t ours, never will be, and we didn’t set this place up for that. Likewise, you could join one of the plethora of Health Clubs and have a pool, sauna and Boxercise classes you’ll never use. Great – again, if that’s what you want, that’s a far better use of your money than joining us. Incidentally, the vast majority of our sign ups have come from people leaving those kind of places…
But. If you’re serious about your training, and you want to be able to squat, or bench, or deadlift without having to use bent bars, wait half an hour for the one squat rack to come free, or fight past 15 guys all shouting “it’s all you bro” on the bench press, then we’re the place.
If you have any aspirations to get stronger, maybe even compete in powerlifting or Olympic lifting, or just learn how, you can come and train amongst the gym owners and PTs – who all actually compete, and walk the walk.
We have members from all walks of life – bank managers, partners in legal firms, property developers, self-employed from all sectors, GPs, consultants, students, kids from 10yrs old and up, OAPs – all with a common factor; respect.
In four months, we’ve not yet had to put equipment away after someone. We’ve not had to have any awkward conversations about behaviour. Every member seems to get on with us (the free coffee helps, no doubt), and with everyone else. As a result, even the more nervous gym members feel confident to come in and train, whether someone is deadlifting 200kg right next to them or not. It’s brilliant seeing guys with 150kg bench presses giving tips to someone just starting out.
That’s what we wanted to create, and that’s what charging that little extra means. So, no – we won’t ever be charging £15 a month, offering cheap January memberships, or any of the other deals that gyms normally promote to get money in at all costs. We’re after a gym that has a certain feel to it, not just about chasing whatever money we can get our hands on. Quality, not quantity – and that’s why we’ll still be in business 20, 30 or 40 years from now.
If you want somewhere where the training is more important than the business stats, come and see us. As one of our older members said last week, “you’re not cheap, but I don’t want you to be. Cheap doesn’t last”.
Take a look at the gym website here